Agribusiness Markets

Agribusiness Markets

Agribusiness Markets is a comprehensive reference book developed to help students understand the changing structure, behaviour and management of agricultural and rural markets. The book is divided into five sections and thirty chapters covering Rural Markets, Agricultural Input Marketing, Food Consumers and Branding, Sales, Distribution and Retail, and Digital and Global Marketing. Major topics include rural consumer behaviour, market segmentation, seed and fertiliser marketing, agricultural equipment marketing, food purchase decisions, nutrition-based consumption, agribusiness branding, packaging and labelling, sales management, distribution channels, rural last-mile delivery, food retailing, online grocery, digital marketing, agricultural e-commerce, customer relationship management, export marketing and marketing analytics. The book will enable students to understand farmer and consumer markets, design effective marketing strategies, manage brands and distribution networks, analyse market information and respond to emerging digital and global opportunities. It will be especially useful for examinations, academic projects, internships, research, entrepreneurship and careers in agricultural input companies, food businesses, retail organisations, export firms and rural marketing agencies. Cropmatrix International Publication invites academicians, researchers, marketing professionals and industry experts to contribute as authors to this valuable academic publication.